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Multicultural Advertising w/ Carlos Alfonso

 Who’s Our Guest? Carlos Alfonso is a 2018 Grand Valley State University graduate who got his start in advertising at the multicultural ad agency, fluent360. There, he has worked on many campaign launches within the African American and Hispanic markets for clients such as [...]

By |November 26th, 2020|Categories: Podcast, Podcast Recap|0 Comments

PR Research 101: It’s Not as Painful as It Seems

Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming and least enjoyable step by many public relations professionals.  I, on [...]

By |November 20th, 2020|Categories: Research, Tips|0 Comments

Tips for Changing your Major as an Active Student

My path to Advertising and Public Relations was less than traditional. I was not a student that walked into college knowing my exact plan and career vision, and that was proven as I switched my major three times before my junior year of college. As [...]

By |November 19th, 2020|Categories: Tips|0 Comments

Technology & Crisis w/ Sean O’Leary

 Who’s Our Guest? Sean O’Leary is a talented communications professional with nearly two decades of experience in journalism, marketing and public relations. Prior to joining Susan Davis International as Vice President, he most recently served as Director for the Merritt Group, leading a practice [...]

By |November 12th, 2020|Categories: Podcast Recap|0 Comments

Tips for Starting a New Internship

Congratulations! You’ve made it past the countless hours of combing Indeed, Linkedin, and all of the job search sites. You want to hit the ground running after you accepted your new internship after that nerve-wracking interview. Yes, you can wipe the sweat off your forehead [...]

By |November 12th, 2020|Categories: Networking/Relationships, Tips|0 Comments
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