Making First ImPRessions: Tips for Success
It’s that time again, and summer is officially in swing! While this time of year brings us the much-needed time to catch rays, catch up with friends, or catch up on a few hours of sleep, it is also a time for new beginnings. You [...]
Life of a Publicist: A Giver’s Game (w/ David Robinson)
When David Robinson first set foot on the red carpet as a volunteer, he knew he’d be back for more. Today, he is a successful publicist working with academy award-winning films and renowned gospel artists, conducting media relations and marketing for his clients. (Plus, [...]
The Influencer Approach (w/ Ayanna Bozeman)
This influencer marketer knows her industry front and back. Why? Because she’s an influencer herself. Ayanna Bozeman (AKA Ayanna Alexis) is an Abercrombie & Fitch influencer marketing specialist who has quite the following of her own, creating lifestyle and fashion content for audiences on [...]
Call to Action
Over the past few years, social media has become the biggest platform to show support for different social and human rights causes. From Black Lives Matter to Supporting Ukraine, individuals and businesses are sharing their support with posts on their pages. Now, more than ever, [...]
Know Your Worth: How to Negotiate Your First Salary
During my years in college, I never learned how to negotiate a salary, so it came as a shock to me when I was interviewing for entry level positions and was asked by hiring managers, “What are your salary expectations for this position?” I was [...]
A Day in the Life of a Public Relations Intern
At Grand Valley State University, all public relations students must complete an internship before graduating. At one point in my academic career, this felt very intimidating and I was often worried about finding a good internship that would work with my school hours. Like all [...]