Multicultural Advertising w/ Carlos Alfonso
Who’s Our Guest? Carlos Alfonso is a 2018 Grand Valley State University graduate who got his start in advertising at the multicultural ad agency, fluent360. There, he has worked on many campaign launches within the African American and Hispanic markets for clients such as [...]
The PR Pro We Should All Know
I’m nearing my final semester at Grand Valley, and as 2020 is nearing the end too, 2021 couldn’t be looking any better. Despite the difficulty of the current semester, I’ve recently been reflecting on all that I had accomplished and experienced during my time at [...]
PR Research 101: It’s Not as Painful as It Seems
Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming and least enjoyable step by many public relations professionals. I, on [...]
Tips for Changing your Major as an Active Student
My path to Advertising and Public Relations was less than traditional. I was not a student that walked into college knowing my exact plan and career vision, and that was proven as I switched my major three times before my junior year of college. As [...]
Technology & Crisis w/ Sean O’Leary
Who’s Our Guest? Sean O’Leary is a talented communications professional with nearly two decades of experience in journalism, marketing and public relations. Prior to joining Susan Davis International as Vice President, he most recently served as Director for the Merritt Group, leading a practice [...]
Tips for Starting a New Internship
Congratulations! You’ve made it past the countless hours of combing Indeed, Linkedin, and all of the job search sites. You want to hit the ground running after you accepted your new internship after that nerve-wracking interview. Yes, you can wipe the sweat off your forehead [...]