By: Lindsay Corwin (@CorwinLindsay) Public Service Announcements, podcasts, press releases, interviews, blogs, memos, and more; these are all tactics used in modern public relations practices. While these tactics have not stood the test of time yet, they are becoming commonly used ways to enhance public relations. New tactics are popping up often, as well as fading [...]
By: Sarah Dudinetz (@sarah_dudinetz) This year, I’ve had the incredible opportunity to be the Podcast Director for Grand Valley’s PRSSA chapter. Through our podcast, PR Hangover, I’ve had the chance to sit down face-to-face with public relations professionals and hear about their work, experience, and advice they have for young professionals. While hosting a podcast was [...]
By: Kylee Reinert @kyleereinert Have you ever sat back and thought, “What exactly is PR?” Or better yet, been asked this question on the spot? Coming up with an answer is a bit harder than you would think. The common perception is that PR is all about sitting back, relaxing with clients, and talking to the [...]
By: Teagan Epley (@teaganepleyy) If you are using LinkedIn as a “professional Facebook,” it’s time to re-evaluate your profile. When used correctly, LinkedIn eases the networking process and provides you with relevant opportunities to further your career. Follow along as I dissect each piece of a proper LinkedIn profile to ensure you are the master [...]
By: Alexis Smith (@alexis_rochelle) One of the most neglected responsibilities of young professionals, when they’re going through the motions of being a college student, is researching their next step. While the focus is often put toward properly executing an interview and how to lock down a position, it is equally important to do your research [...]
By: Avery Jones (@AveryKJones) Finding an internship can be an overwhelming and tedious process, let alone finding one that actually pertains to your specific interests. Despite the time-consuming process, the results are worth the effort. In light of my own personal experiences, I have compiled a list of super helpful tips to consider while on your [...]
By: Olivia Windorf (@owindy_) Storytelling is intrinsic to human culture. Whether it’s shared through folk tales, legends, myths, or just while sitting around a campfire - it’s what unites and teaches us about others. Storytelling has been the core of human nature since the beginning of time. For this very reason, Aileen Izquierdo and Heather [...]
By: Teagan Epley (@teagenepleyy) A new semester has begun and many of us have the same goal: Graduate. Whether you are a senior or just have early-onset senioritis, college has tested our sanity and we are ready to reclaim it. But not so fast - I see you, overachievers. All that time spent attending PRSSA meetings [...]
By: Melissa Albano (@melissaalbano29) As the world of PR is constantly changing, it often leaves the pros wondering what’s next. Ringing in the new year will be no different. Although we may not be able to predict it all, there are some trends that all PR pros should keep an eye on in 2020. [...]
By: Emily Gagnon (@_emgagnon) It’s no surprise that we are more familiar with business-to-consumer campaigns. We are always on the receiving end of them when we are on the roads, listening to the radio, at a sporting event, and especially when we’re scrolling through social media. We constantly see creative new ways companies are connecting [...]
