First off, let me say Happy Women's History Month! It is important to celebrate how far women have come in history and critical to learn about the women who changed history for the next generation. Think about it: when was the last time you learned about a female public relations pioneer in your public relations [...]
One year ago, almost to the day, all of our lives were drastically altered. Students were thrust into a world of isolation and virtual learning. It was never an easy time, but we adapted. One year later, we are in our third (for some of us, our fourth) semester at “Zoom University.” It still isn’t [...]
Who’s Our Guest? Franco, Integrated Communications Agency: We are an integrated communications agency that builds strategic programs for B2B and B2C clients in a variety of industries with a local, national and global reach. Our integrated programs include a wide range of PR, marketing and digital services. Franco serves organizations in the healthcare, consumer, [...]
Let’s kick it back to the fundamentals of public relations. You’re deciding who your audience is but you just can’t pin down exactly what you’re looking for. Perhaps it’s a right of passage for PR professionals to grapple with the basics, so here’s my beginner, ever-evolving solution for one of those “simple” tasks. Know Your [...]
Entering the workforce can be daunting. The anxiety of meeting new people and learning the ins and outs of your company can be overwhelming, then there’s the added pressure of working with platforms you’re unfamiliar with. PR platforms may make you feel discouraged, but rest assured, learning these common tools will give you a leg [...]
Who’s Our Guest? Teagan Epley graduated from Grand Valley with a degree in Advertising and Public Relations and a minor in Business in April of last year (2020). During her time at Grand Valley, she was highly involved in GrandPR and PRSSA, serving as the chapter's VP of Member Services and attending the International [...]
The Super Bowl 2021 Despite the ongoing pandemic, America couldn’t miss out on one of the most major events of the year: the Super Bowl. On its 55th anniversary, with a stadium packed full of 25,000 fans, and millions at home watching, it felt like the entire country was living for this moment of normalcy. [...]
Research. A word most people still in school aren’t too fond of. I know that after 16 years, the word “research” is often associated with lengthy papers or science and lab classes (there’s a reason I’m not a STEM major). We’re conditioned to think of something we go through the motions of, like many of [...]
Who’s Our Guest? Anthony Yepez is a 12+ year social media professional based out of New York City who has worked on both the brand and agency side for global companies such as Spartan and most recently Digitas North America. He leverages understanding the goals and values of what a brand offers its target [...]
GVPRSSA 1/22/21 Tour: Javon Dobbs Starting 2021 Off Right The virtual tours started off on a high note this semester, with our first virtual interview of 2021 with Javon Dobbs. Even on his paternal leave, Javon was gracious enough to take time away from his family to speak with Grand Valley State University's Public Relations [...]
