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So far gvprssa has created 321 blog entries.
20 01, 2021

The Importance of Media Relations w/ Ed Zitron

By |2021-01-20T15:37:09+00:00January 20th, 2021|Categories: Media, Media Relations, Podcast Recap, PR Hangover|Tags: , , , , |0 Comments

Who’s Our Guest? Ed Zitron is the founder of EZPR, a national media relations firm focusing on consumer tech startups. He has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer, and PC Zone. He’s written two books - This is How You Pitch, an early PR person’s guide to PR, and [...]

6 01, 2021

Personal PR Tips and Understanding SEO w/ Heather Wilkinson

By |2021-01-06T21:42:22+00:00January 6th, 2021|Categories: Podcast Recap, PR Hangover, SEO|Tags: , , , , |0 Comments

 Who’s Our Guest? Heather Wilkinson is a globe-trotting content creator and PR enthusiast who’s finally put down roots in her native UK. When she isn’t working, you’ll find her pretending to care about Minecraft for her son’s sake, while secretly reading the latest Ace Atkins novel (or sleeping - her second favorite past-time) What [...]

11 12, 2020

Adventures of a Student-Run PR Firm Account Executive

By |2020-12-11T17:53:59+00:00December 11th, 2020|Categories: Podcast Recap|0 Comments

 Who’s Our Guest? Avery Jones a senior studying Advertising and Public Relations with a minor in Spanish. Her PR specialties are in project management and research. Avery graduates this semester and hopes to go into corporate communication or public affairs. When not working as an account executive for GrandPR, Avery can be found going [...]

10 12, 2020

Build Your Brand, One Brick at a Time

By |2020-12-10T23:52:53+00:00December 10th, 2020|Categories: Branding, Tips|Tags: |0 Comments

Starting your professional life with only a resume is not going to cut it these days. We live in a cut-throat industry that requires more to be noticed by employers. Establishing a personal brand can help you stick out from candidates for your first entry-level job. Building your brand can be represented by the same [...]

3 12, 2020

Five Things to Do Over Holiday Break to Keep Your Mind Sharp

By |2020-12-03T22:00:07+00:00December 3rd, 2020|Categories: Tips|0 Comments

As the end of the semester quickly approaches and the much needed holiday break is upon us, it is important to continue to keep your mind engaged. Of course, remember that rest and relaxation are necessary for productivity and mental health, but these five simple activities can help you stay engaged and educated. Listen to [...]

26 11, 2020

Multicultural Advertising w/ Carlos Alfonso

By |2020-11-26T19:24:56+00:00November 26th, 2020|Categories: Podcast, Podcast Recap|0 Comments

 Who’s Our Guest? Carlos Alfonso is a 2018 Grand Valley State University graduate who got his start in advertising at the multicultural ad agency, fluent360. There, he has worked on many campaign launches within the African American and Hispanic markets for clients such as Nissan North America and Big Brothers Big Sisters of Middle [...]

26 11, 2020

The PR Pro We Should All Know

By |2020-11-26T19:16:30+00:00November 26th, 2020|Categories: Tips|0 Comments

I’m nearing my final semester at Grand Valley, and as 2020 is nearing the end too, 2021 couldn’t be looking any better. Despite the difficulty of the current semester, I’ve recently  been reflecting on all that I had accomplished and experienced during my time at GVSU. Most of my time and opportunities wouldn’t be without [...]

20 11, 2020

PR Research 101: It’s Not as Painful as It Seems

By |2020-11-20T02:28:53+00:00November 20th, 2020|Categories: Research, Tips|0 Comments

Research is the critical first step to every public relations campaign. It ensures that communication is two-way and establishes a basis for strategic planning. However, it’s also been unfairly nominated as the most overwhelming and least enjoyable step by many public relations professionals.  I, on the other hand, am a research junkie. Therefore, I’d like [...]

19 11, 2020

Tips for Changing your Major as an Active Student

By |2020-11-19T03:45:15+00:00November 19th, 2020|Categories: Tips|0 Comments

My path to Advertising and Public Relations was less than traditional. I was not a student that walked into college knowing my exact plan and career vision, and that was proven as I switched my major three times before my junior year of college. As a previous journalism major preparing to switch majors the hesitation [...]

12 11, 2020

Technology & Crisis w/ Sean O’Leary

By |2020-11-12T02:43:47+00:00November 12th, 2020|Categories: Podcast Recap|0 Comments

 Who’s Our Guest? Sean O’Leary is a talented communications professional with nearly two decades of experience in journalism, marketing and public relations. Prior to joining Susan Davis International as Vice President, he most recently served as Director for the Merritt Group, leading a practice for technology companies focused on working with federal, state and [...]

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