There’s more to employee advocacy than meets the eye. Brandi Boatner, a PR veteran working in digital and employee advocacy at IBM, is an advocate for people, company, and career. A former PRSA president with years in the public relations world, Brandi knows the ropes of both external and internal strategic communications.

In this episode, we discuss Brandi’s shift to employee advocacy, how it differs from her “traditional” PR experience, and how she has been able to connect with thousands of IBM employees from around the world. She shares her excitement about IBM’s recent launch, “Let’s create.”

She also speaks right to us students with words of encouragement that every pre-professional needs to hear… Join in!

Watch the “Let’s Create” launch video:

https://www.youtube.com/watch?v=aSTX0qdBAsI

Connect with Brandi: 

Twitter: @ThinkBluePR

LinkedIn: Brandi Boatner

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Instagram: @gv_prssa

Facebook: @GVPRSSA

Twitter: @GV_PRSSA