Nepherterra ‘Neph’ Estrada Best is a seasoned entrepreneur and public relations professional who is passionate about building authentic brands and getting results for her firms’ clients. During her 17-year PR career, she has successfully managed public relations campaigns in more than 25 industries including financial services, health care, retail, real estate, and government. Leadership is in her DNA. Her passion is contagious. Her energy is infectious. Best earned her Bachelor of Arts Degree in Communications from Johnson C. Smith University in Charlotte and received a MicroMasters Certificate in Strategic Innovation. She is currently pursuing her Accreditation in Public Relations (APR) designation from the Public Relations Society of America.
What You’ll Learn in this Episode
Nepherterra Best joins us to share her invaluable experience within the PR industry. From starting out in journalism to owning her own PR firm (Pride Public Relations), Nerpherterra Best has experience in media relations and being a self-proclaimed storyteller. She discusses recent trends, gives advice for young professionals, and tells us why writing is so important.
In addition to talking with Ms. Best, GrandPR’s Creative Director Jesse Schmitt joins us as the next guest for Meet the EBoard! Jesse discusses her favorite parts about her position and how much she appreciates her team members.