By: Kylee Reinert (@kyleereinert)
Well, it seems like we all have quite a bit more unplanned free time on our hands. With that free time tends to come one of two things: lots of Netflix binges and social media surfing, or deep cleaning and discovering new hobbies. I know I have trouble balancing the two- wanting to just relax after finishing my online classes, but not wanting to get hooked on a whole 40-minute episode of Law and Order. If you’re stuck in the same boat, I’ve found a solution to our problem.
Launching April 6th is a new app, Quibi. Short for “quick bites”, Quibi is a new media platform, designed specifically for your phone, with all of its content coming in at 10 minutes or less. The app was founded in August of 2018, by Jeffrey Katzenberg, co-founder of Dreamworks and former Disney chairman. He then recruited Meg Whitman, former CEO of both eBay and Hewlett Packard, and the duo has high expectations for their platform. They’ve sourced $1.4 billion dollars of investments, and have already sold the entire first year’s worth of advertising slots.
In the last 20 months since its creation, the company has been working non-stop to create its original content. Quibi has it all, from scripted shorts to daily news and unscripted content with your favorite celebrities. I’m talking the return of Reno 911!, a murder-house renovation show creatively dubbed Murder House Flip, and Tituss Burgess hosting the cooking show Dishmantled. With over 50 original shows airing in just a couple weeks, there’s bound to be something for everyone’s entertainment.
Timing is Everything
The launch of Quibi has accidentally fallen at a time where most people have more time on their hands than they are used to. Quibi’s marketing team has taken advantage of this fact. They’ve pitched their release to many news outlets, and been picked up by Entertainment Tonight, Mashable, and Vanity Fair to name a few. They have also taken advantage of the many celebrities featured on their app, using them to promote its launch. Sophie Turner, Chrissy Teigen and Chance the Rapper are among a few who have filmed 20-second bits for its promotions, all sharing them on their own widely followed channels. Quibi has also taken to turning their name into another noun for 10 minutes. This is the main idea of the celeb featuring ads, and in other content like their tweet, “ Did everyone remember to set their clocks 6 Quibis forward last night?”. They’ve also created social media channels for the app, with 93k followers between Instagram and Twitter. With all of this promotion and a platform said to be the “Netflix for the Instagram and TikTok Generation” its positioned to do well.
Quickly! Sign up for Quibi
Sounds intriguing, right? If you sign-up here and download the app when it launches, Quibi will be free for 90 days. After that, a monthly subscription of Quibi will start at $4.99, or $7.99 for the ad-free version. And who knows- it might just be the next big social distancing thing.
And who knows- it might live up to the hype and be the next big streaming service.
Kylee Reinert is a junior at Grand Valley State University. She is in the Advertising and Public Relations program, emphasizing in Advertising with a minor in psychology. She is a member of GV’s PRSSA chapter, and an Account Associate with its student-run public relations firm, GrandPR. Kylee is on the hunt for her first internship, and after graduation hopes to be a copywriter or brand strategist. When she’s not glued to her laptop or being a barista, Kylee enjoys cooking, listening to music, and exploring Grand Rapids.