By: Emily Anderson (@EmilyTsuda)
Google Analytics, it’s easy!
Whether you have a personal blog/website or have an internship where Google Analytics may be a necessity, here is a quick guide to using it to your best benefit.
What is Google Analytics?
To sum it up, it’s a free tool offered by Google (duh!) that allows a user to track website traffic (this can be a blog or e-commerce site). It offers what feels like an unlimited amount of statistics, including how many people have visited the site, where they live, what kind of tactics drive them to your site, what specific pages are the most gravitating, etc.
How Do I Get Started?
If you have a Google account, you’re already one step closer to making your website more successful. Head over to Google Analytics and, using your Google account, follow their helpful steps to successfully creating an account. If you find yourself getting frustrated with the overwhelming information, Google provides a great video that visually shows the process.
So, What Are the Benefits?
Search Engines: You probably have an understanding of SEO (search engine optimization), but with Google Analytics, you are able to see where you stand within various keywords. With that knowledge, you can determine what the next move is to receive a higher rank.
Set Goals: There is a setting that allows you to set goals (whether that’s the length of time someone visits your website, how many visits you receive on a page, etc) and it’s not necessarily a feature that is used very often. However, using this feature will not only allow you to have the full experience of using the software, but it can also help grow your business.
Competition: Information about your competition can be really helpful in analyzing your own performance and making long-term decisions. While Google Analytics doesn’t offer you a bucket full of information on competitors, they do give you some tools for valuable insight, including the benchmark tool. This allows you to refine your data by a geographic location where you can compare your company from others and ultimately find ways to perform better than your competitors. Use it to your advantage in determining what to do and what not to do.
Compatibility: Making the user enjoy browsing through your website is one of the main goals. With Google Analytics, you’re provided with useful information regarding what browser they are viewing your website in or whether it’s on a desktop or mobile device. It’s important to make your website compatible to your target audience to create an enjoyable user experience to encourage them to come back.
The list can go on for two more pages, but I’ll save you a headache. There really isn’t a downside to trying Google Analytics. If you’re looking to shape up your website to make it more searchable and appealing, it’s a FREE investment worth trying for yourself.
Emily Anderson is a senior majoring in Advertising and Public Relations. She is currently a Public Relations and Marketing Intern at Grand Rapids Community Foundation. On her free time, you can find her collaborating with global brands as a social media influencer.