We love getting career guidance from PR professionals that once sat where we are and have now found success in jobs they enjoy. We especially appreciate honest and unfiltered advice that keeps us laughing the entire time. Thank you to Adrienne Wallace, GVSU professor and project/digital director of 834 Design & Marketing, for joining us and sharing what you’ve learned throughout your career. 
Networking
Professionals tell students to network, but don’t always share how to do it. First, have the courage to get out of the car and enter the building! Then just start the conversation. Play the student card and use it as your icebreaker. PR professionals love to talk, so all you have to do is begin the conversation.

“Be prepared to feel awkward and feel the fear, but do it anyway.”

Working with Clients
Clients don’t always understand who you are as a professional, but they need you. You have to learn to talk about your profession in a way that’s easy to digest. It’s also important to work harder than the people around you. It will help you reserve resources for your clients and spend less while you do more.

General Career Advice

Be brave and screw things up. The teaching moment comes when you mess up and you are able to learn from the situation. It’s important to know what you like or don’t like and what works or doesn’t work. You become more established in the field by knowing yourself.

“Stop saying ‘I’m so busy.’ Busy is a state of mind. Be productive. Change your mindset.”

And last but not least, things to stop saying on your résumé:

  • Proficient
  • Get the word out


Thanks again, Adrienne! We loved hearing from you and having the opportunity to ask questions.

-Emma LaMore
Senior PRSSA Member