Lansing Agency Tours
On October 11, Grand Valley PRSSA had the opportunity to travel to Lansing for the second agency tours of the semester. While there, members toured the House Republican Communications, Truscott Rossman, and Lambert Edwards & Associates. Members were also able to network with fellow PR students during a social with the Michigan State University PRSSA Chapter. Overall, the Lansing agency tours gave members an opportunity to gain valuable perspective into a number of different sectors of the public relations industry. GVSU PRSSA is looking forward to the Detroit agency tours coming up on November 8.
First Stop: House Republican Communications
“During media training, you should drill them a lot harder than the media do.” – House Republican Communications
Exploring our state’s Capitol Building and getting a glimpse into the world of public affairs.
Next Stop on the Tours: Truscott Rossman
“You absolutely have to be able to communicate through writing and you have to be fearless.” – Kelly Rossman, CEO and Principal Truscott Rossman
“The beauty of agency work is that it is constantly changing.”
Final Stop: Lambert Edwards & Associates
Members were encouraged to share things they LEArned during their time with LE&A associates:
“It’s not who you know, it’s what you know.” -Stephanie Kotschevar
“Start early! Things like approvals take some unexpected time.” -Alana Holland
“You’re going to lose a client, get to a place where you’re okay with that because it’s not personal.”
“As a PR practitioner you should be able to make both a pro argument and con argument for each client you have.” -Leah Mitchell
“Be strategic when you get your shot.” -Kristen King
“The Lansing agency tours gave me an incredible opportunity to gain advice that will help me be successful in my future. These agency tours allowed me to make beneficial connections, gain life-long knowledge, and learn about the business from a professionals stand point.”–Katie Vanderlinde