Starting my college career as an advertising and public relations major at GVSU, I was prepared to face the facts and realize that I’d be pulling all-nighters working on class projects- the CAP 220 plan book or CAP 321 media kit, for example. In addition to class assignments and my bad habit of acting as the grammar police among all of my non-PR friends, I decided to put my writing and communication skills to a more productive use by working for real clients in the greater Grand Rapids area as a GrandPR staff member.

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Morgan Yingst, CEO of GrandPR

I was hired as an Account Associate for GrandPR as a sophomore and within just one semester I gained experience, knowledge, and attained a stronger passion for this firm and the field. Throughout my sophomore and junior year, I had the opportunity to work with a variety of clients ranging from nonprofits, to small businesses, and even a music festival. I was able to not only acquire more skills and experience, but also a greater understanding of various areas of PR.

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ArtPrize Awards 2013

This year as the CEO, I’m responsible for recruiting new clients, working directly with our clients, running our bi-weekly general assembly meetings, serving as a liaison between GrandPR and PRSSA, and managing the entire staff. I’m thankful to gain leadership experience in this new role and work with a great group of aspiring PR professionals.

Being active in GrandPR and PRSSA has been extremely beneficial for me. Professors, professionals, and alum always stress the importance of networking – so get out there and do it! Take the time to volunteer for a local PR firm. Take advantage of mentor mixers and other networking opportunities. Constantly make connections – even with peers! Grab a coffee with someone in your CAP 220 class. Sit next to someone new at every PRSSA meeting. Attend PRSSA national and regional conferences. You never know who could be a beneficial connection for you in the future. I’m grateful that I’ve been able to have these opportunities and I hope that you become involved and gain rewards of your own.

GrandPR is currently hiring for the Winter 2014 semester! The application can be found at grandpr.org under “Employment.” Please email your completed application and resume to Audra Hartges at hartgesa@mail.gvsu.edu. Applications will be due Wednesday, November 20.


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2013-2014 Staff

I’m always happy to connect – if you have any questions about GrandPR, PRSSA, classes, etc. you can email me at myingst@gmail.com or follow me on Twitter @morganyingst

-Morgan Yingst
CEO of GrandPR