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16 01, 2020

#TBT PRSSAIC Recap: Media Relations & Storytelling – When The News Isn’t Good

By |2020-01-17T00:41:28+00:00January 16th, 2020|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , , , |0 Comments

By: Olivia Windorf (@owindy_) Storytelling is intrinsic to human culture. Whether it’s shared through folk tales, legends, myths, or just while sitting around a campfire - it’s what unites and teaches us about others. Storytelling has been the core of human nature since the beginning of time. For this very reason, Aileen Izquierdo and Heather [...]

9 01, 2020

How to Receive a Graduation Cord From PRSSA

By |2020-01-09T16:51:41+00:00January 9th, 2020|Categories: Tips|Tags: , , , , , , , , , , , , , , |0 Comments

By: Teagan Epley (@teagenepleyy) A new semester has begun and many of us have the same goal: Graduate. Whether you are a senior or just have early-onset senioritis, college has tested our sanity and we are ready to reclaim it.  But not so fast - I see you, overachievers. All that time spent attending PRSSA meetings [...]

2 01, 2020

2020 Vision: Three PR Trends for the New Year

By |2020-01-02T23:29:12+00:00January 2nd, 2020|Categories: Tips|Tags: , , , , , , , , , , , |0 Comments

By: Melissa Albano (@melissaalbano29) As the world of PR is constantly changing, it often leaves the pros wondering what’s next. Ringing in the new year will be no different. Although we may not be able to predict it all, there are some trends that all PR pros should keep an eye on in 2020.      [...]

19 12, 2019

5 Brilliant B2B Campaigns

By |2019-12-19T16:39:44+00:00December 19th, 2019|Categories: B2B, Uncategorized|Tags: , , , , , , , , , , , , , , |0 Comments

By: Emily Gagnon (@_emgagnon) It’s no surprise that we are more familiar with business-to-consumer campaigns. We are always on the receiving end of them when we are on the roads, listening to the radio, at a sporting event, and especially when we’re scrolling through social media. We constantly see creative new ways companies are connecting [...]

12 12, 2019

Commuting for Communications

By |2019-12-19T16:43:02+00:00December 12th, 2019|Categories: Tour|Tags: , , , , , , , , , , , , , , |0 Comments

By: Anne Stodulski (@amstodulski) The day began very early, for me it was at 5:30 A.M. so that we could be on the road by 6:15. After stopping for coffee and breakfast, we started our journey to General Motors in Detroit.   Part One  After finally finding our way to the welcome center and meeting Wayne [...]

5 12, 2019

The PR World of the Fashion and Beauty Industry

By |2019-12-05T15:40:24+00:00December 5th, 2019|Categories: Beauty and Fashion|Tags: , , , , , , , , , , , , , |0 Comments

By: Rachel Cramer (@rachel58388448) Fashion & Beauty PR Are seasonal deals, new holiday clothing lines, e-newsletters on cosmetic gift sets, and other fashion & beauty specials blowing up your smartphone? Yep, the holidays are officially here. On top of that, it's the most wonderful time of the year for PR in Fashion & Beauty. With the [...]

28 11, 2019

All About Entertainment PR

By |2019-11-29T23:05:17+00:00November 28th, 2019|Categories: Entertainment PR|Tags: , , , , , , , , , , , |0 Comments

By: Marjory Clay The entertainment industry today encompasses everything from movies to television to radio and is a key aspect of American culture, as well as many other cultures worldwide. As of 2015, the global entertainment industry was worth a whopping 1.72 trillion U.S dollars, and it is only continuing to grow (U.S. Entertainment, 2019). [...]

21 11, 2019

PRSSAIC Recap: The Great American Eclipse

By |2019-11-21T23:33:56+00:00November 21st, 2019|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , , , |0 Comments

By: Delaney MacKenzie (@d_hunter112) What do you do when you USA Today names your city the best viewing spot for the total eclipse? This is the question Tracie Broom and Merrit McNeely asked themselves in 2015.  I’m sure you remember where you were when the moon blanketed the sun in August 2017. As for me, I [...]

14 11, 2019

10 Facebook Ad Trends to Look For in 2020

By |2019-11-14T03:01:29+00:00November 14th, 2019|Categories: Analytics|Tags: , , , , , , , , , , , , |0 Comments

By: Brooklyn Wilson (@brookwilson97) By now, the use of social media for promotion is nothing new to marketers or PR professionals. In fact, it is no longer used as a supplemental tactic to these efforts, but rather it’s a necessary tool and has become the main platform for audience communication. Although the idea of social [...]

7 11, 2019

Diversity in PR

By |2019-11-11T14:35:24+00:00November 7th, 2019|Categories: Diversity|Tags: , , , , , , , , , , , |0 Comments

By: Riley Youngs (@YRileyAnne) Cultural awareness Receiving a negative review or worse creating some type of scandal is not the way to begin a conversation about diversity. Beginning with awareness, take initiative to educate yourself and others about cultural diversity. Social media and the internet, in general, have made it difficult to shelter your awareness. Conversations [...]