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14 11, 2019

10 Facebook Ad Trends to Look For in 2020

By |2019-11-14T03:01:29+00:00November 14th, 2019|Categories: Analytics|Tags: , , , , , , , , , , , , |0 Comments

By: Brooklyn Wilson (@brookwilson97) By now, the use of social media for promotion is nothing new to marketers or PR professionals. In fact, it is no longer used as a supplemental tactic to these efforts, but rather it’s a necessary tool and has become the main platform for audience communication. Although the idea of social [...]

7 11, 2019

Diversity in PR

By |2019-11-11T14:35:24+00:00November 7th, 2019|Categories: Diversity|Tags: , , , , , , , , , , , |0 Comments

By: Riley Youngs (@YRileyAnne) Cultural awareness Receiving a negative review or worse creating some type of scandal is not the way to begin a conversation about diversity. Beginning with awareness, take initiative to educate yourself and others about cultural diversity. Social media and the internet, in general, have made it difficult to shelter your awareness. Conversations [...]

31 10, 2019

Marketing for Monsters: The World of Halloween Marketing

By |2019-10-31T15:07:43+00:00October 31st, 2019|Categories: Holiday|Tags: , , , , , , , , , , , , , |0 Comments

By: Kylee Reinert (@kyleereinert) From changing leaves and cozy-but-not-too-cold weather to pumpkin patches with donuts and cider, fall is arguably the best season. It may have felt short this year is West Michigan, and we know its coming to a close as today is Halloween. Between the candy, costume parties, decorations, and haunted houses, people of [...]

25 10, 2019

PRSSAIC 2019

By |2019-10-25T04:17:25+00:00October 25th, 2019|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , , |0 Comments

By: Allyssa Murphy (@allyssa_murphy) Top Five Favorite Things from PRSSAIC: This year the Public Relations Student Society of America’s International Conference was held in San Diego, California. GVSU PRSSA was lucky enough to send twelve of its members to the Golden State. There was plenty of lounging by the pool, eating sushi, and adventuring out [...]

17 10, 2019

GVPRSSA takes on Chicago

By |2019-10-17T15:09:10+00:00October 17th, 2019|Categories: Tour|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

By: Kayla Brown (@kaylakays17) On Our Way:  It started with rain. And then it rained some more...that was the beginning of our trip. We all met up in lot K by the Connection, and at around 8 A.M., we set off for our destination: Chicago. I was so excited, I couldn’t stop talking about it [...]

10 10, 2019

Pre PRSSAIC: Preparing for the International Conference

By |2019-10-10T02:36:03+00:00October 10th, 2019|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , |0 Comments

By: Olivia Windorf (@o_windy) During October 18 through the 22nd, twelve GV PRSSA members will be packing up and flying to San Diego, CA for the 2019 PRSSA International Conference (PRSSAIC). The conference, happening in the Golden State of PR, will feature over 20 different sessions. Think: networking like crazy.  As a PRSSA member who’s [...]

9 10, 2019

All About Restaurant PR

By |2019-10-09T22:22:33+00:00October 9th, 2019|Categories: Restaurant PR|Tags: , , , , , , , , , , , , |0 Comments

By: Rachel Cramer (@rachel58388448) One of the most important marketing resources available to a restaurant is public relations. Good PR not only publicizes a restaurant but sells the restaurant to their targeted audience. Good PR ultimately allows the public to see a restaurant as reliable, especially if the restaurant is advertising to the right audience, and [...]

26 09, 2019

A Day Out in Ann Arbor

By |2019-11-14T21:13:12+00:00September 26th, 2019|Categories: Tour|Tags: , , , , , , , , , , , , , , , , , , , , |0 Comments

By: Kady Volmering (@kadyvolmering) Despite an address mix up and an unreal heatwave, the Ann Arbor agency tour was a major success. On Friday, September 20, a handful of GV PRSSA members trekked across the state to learn more about the different aspects of PR in the business world.  Fortunately for us, we were able [...]

24 09, 2019

All About “Be A Rose”

By |2019-09-24T19:21:01+00:00September 24th, 2019|Categories: Philanthropy|Tags: , , , , , , , , , |0 Comments

By: Sarah Virkstis (@SarahVirkstis) This past February during our 10 Acts of Service in celebration of GrandPR’s 10 year anniversary (Grand Valley’s accredited student-run firm), we were able to partner with Be A Rose as a contribution. This partnership lasted for the duration of the month and with the help of The Panhellenic Association joining [...]

19 09, 2019

A Look into the PR of Events Venues

By |2019-09-17T17:22:58+00:00September 19th, 2019|Categories: Events|Tags: , , , , , , , , , , , , |0 Comments

By: Shelby Cassel (@cassel_lynn) As we all know, Public Relations plays a role in every industry. When I started my position as a special events coordinating intern at the new venue, The High Five GR, I was excited to tackle PR in this unique environment. I have now completed my summer internship and am well into [...]