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21 01, 2018

Public Relations? In Fashion? Groundbreaking.

By |2018-01-21T18:31:26+00:00January 21st, 2018|Categories: Uncategorized|0 Comments

By: Alexandra Closser  (@AlexandraCloss1) DING! Your iPhone 8 sounds its signature alert as a new email enters your inbox. As you enter your passcode to read it, you secretly hope it is your favorite fashion brand (Free People in my case!) announcing its latest collection. Much to your surprise, the e-newsletter is comprised of various looks [...]

2 01, 2018

A New Year’s Message from the President

By |2018-01-31T15:42:24+00:00January 2nd, 2018|Categories: Uncategorized|0 Comments

By: Bri Olson (@brii_olson) First and foremost Happy New Year! I’m afraid to say we are only a week away from returning back to our Monday through Friday grind. On the plus side, there's more in store for PRSSA this year than ever before. While sharing what to look forward to this semester, I’d also like to [...]

13 12, 2017

Chicago Leadership Conference

By |2017-12-13T23:35:10+00:00December 13th, 2017|Categories: Uncategorized|0 Comments

This past week, three students from GVSU's Advertising and Public Relations program attended a leadership and diversity conference at the Plank Center for Leadership in Public Relations. Located in Chicago, our members gained many professional development skills and connected with fellow public relations students from around the country. Read about their experience below. What is the [...]

13 12, 2017

PR Lessons from Thanksgiving Dinner

By |2017-12-13T23:28:16+00:00December 13th, 2017|Categories: Uncategorized|0 Comments

By: Lauren Froman (@lofro54) It is that time of year again to reflect on all the people who provide endless love and support for you. It is that time to eat wonderful food and to accept the fact that you will never be old enough for the grown-up table even though you are 22-years-old (No? Just me?). [...]

13 12, 2017

Why Branding Matters

By |2017-12-13T23:26:36+00:00December 13th, 2017|Categories: Uncategorized|0 Comments

Newcomers and veterans of the public relations field know that branding is a significant part of any successful business. From my experience in coursework, internships, and hearing successful PR pros speak about it, the brand is the foundation of the company. Maintaining that brand helps the company target their audience and provide a competitive edge. First, [...]

13 12, 2017

Marketing vs. PR

By |2017-12-13T23:25:13+00:00December 13th, 2017|Categories: Uncategorized|0 Comments

By: Laurel Budrick (@budrick_l) As a student with an emphasis in public relations and a minor in marketing, I understand that some individuals are unfamiliar with the difference between public relations and marketing (honestly, before starting my core classes, I didn’t even know!). I believe the growth in social media has played a huge role in distinguishing [...]

13 12, 2017

The Nitty Gritty of PR

By |2017-12-13T23:22:47+00:00December 13th, 2017|Categories: Uncategorized|0 Comments

By: Morgan Shaffer (@morganshafferr) ​On Wednesday evening, PRSSA was visited by the one and only Kim Bode of 8THIRTYFOUR Integrated Communications. Kim’s enthusiasm for PR was palpable and her humor, laughter, and wisdom filled the room as she spoke about the hardest parts of PR. Kim is the owner and founder of 8THIRTYFOUR, which is a unique [...]

13 12, 2017

How to Plan an Event (Without Losing Your Mind)

By |2017-12-13T23:20:45+00:00December 13th, 2017|Categories: Uncategorized|0 Comments

By: Kyra O'Dell (@Kyra_Shea_ODell) ​I have always been somewhat interested in event planning and all of the different parts that work together in order to put on an event. We have all planned a surprise birthday party for our dads, or invited people over to our house for a themed Halloween party, But what goes into planning [...]

13 12, 2017

Holland Agency Tours

By |2017-12-13T23:16:49+00:00December 13th, 2017|Categories: Uncategorized|0 Comments

By: Hunter Burin (@HunterBurin) For us interested in the fields of advertising and public relations, it can be intimidating at first to talk to professionals while searching for jobs. Luckily, we have the resource of PRSSA at our fingertips which provides so many opportunities to learn about the world or advertising and public relations. One of these [...]

13 12, 2017

The Do’s and Don’ts of Media Relations

By |2017-12-13T23:15:09+00:00December 13th, 2017|Categories: Uncategorized|0 Comments

By: Abbie Patenaude (@abbie_patenaude) In our meeting last Wednesday, we heard from speaker Michael E. Martin, an Assignment Editor for FOX 17. As assignment editor, Michael receives over thousands of emails and phone calls everyday from people claiming their stories should receive airtime. Michael’s job is to sort through all of those emails and decide which ones are [...]