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13 12, 2017

Chicago Leadership Conference

By | 2017-12-13T23:35:10+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

This past week, three students from GVSU's Advertising and Public Relations program attended a leadership and diversity conference at the Plank Center for Leadership in Public Relations. Located in Chicago, our members gained many professional development skills and connected with fellow public relations students from around the country. Read about their experience below. What is the [...]

13 12, 2017

PR Lessons from Thanksgiving Dinner

By | 2017-12-13T23:28:16+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Lauren Froman (@lofro54) It is that time of year again to reflect on all the people who provide endless love and support for you. It is that time to eat wonderful food and to accept the fact that you will never be old enough for the grown-up table even though you are 22-years-old (No? Just me?). [...]

13 12, 2017

Why Branding Matters

By | 2017-12-13T23:26:36+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

Newcomers and veterans of the public relations field know that branding is a significant part of any successful business. From my experience in coursework, internships, and hearing successful PR pros speak about it, the brand is the foundation of the company. Maintaining that brand helps the company target their audience and provide a competitive edge. First, [...]

13 12, 2017

Marketing vs. PR

By | 2017-12-13T23:25:13+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Laurel Budrick (@budrick_l) As a student with an emphasis in public relations and a minor in marketing, I understand that some individuals are unfamiliar with the difference between public relations and marketing (honestly, before starting my core classes, I didn’t even know!). I believe the growth in social media has played a huge role in distinguishing [...]

13 12, 2017

The Nitty Gritty of PR

By | 2017-12-13T23:22:47+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Morgan Shaffer (@morganshafferr) ​On Wednesday evening, PRSSA was visited by the one and only Kim Bode of 8THIRTYFOUR Integrated Communications. Kim’s enthusiasm for PR was palpable and her humor, laughter, and wisdom filled the room as she spoke about the hardest parts of PR. Kim is the owner and founder of 8THIRTYFOUR, which is a unique [...]

13 12, 2017

How to Plan an Event (Without Losing Your Mind)

By | 2017-12-13T23:20:45+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Kyra O'Dell (@Kyra_Shea_ODell) ​I have always been somewhat interested in event planning and all of the different parts that work together in order to put on an event. We have all planned a surprise birthday party for our dads, or invited people over to our house for a themed Halloween party, But what goes into planning [...]

13 12, 2017

Holland Agency Tours

By | 2017-12-13T23:16:49+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Hunter Burin (@HunterBurin) For us interested in the fields of advertising and public relations, it can be intimidating at first to talk to professionals while searching for jobs. Luckily, we have the resource of PRSSA at our fingertips which provides so many opportunities to learn about the world or advertising and public relations. One of these [...]

13 12, 2017

The Do’s and Don’ts of Media Relations

By | 2017-12-13T23:15:09+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Abbie Patenaude (@abbie_patenaude) In our meeting last Wednesday, we heard from speaker Michael E. Martin, an Assignment Editor for FOX 17. As assignment editor, Michael receives over thousands of emails and phone calls everyday from people claiming their stories should receive airtime. Michael’s job is to sort through all of those emails and decide which ones are [...]

13 12, 2017

Creating Content That Connects

By | 2017-12-13T23:11:39+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Bri Olson (@brii_olson) On September 21, members from our parent chapter, the West Michigan Public Relations Society of America assembled at the GR Community Foundation. The chapter welcomed two local journalists to speak on what they’re looking for when PR professionals send them press releases. Shandra Martinez, business reporter for MLive, and Beth Dornan, who leads content strategy [...]

13 12, 2017

Taking On A New Role

By | 2017-12-13T23:06:50+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Ashley Bovin (@aruthbovin) ​Welcome back GVSU PRSSA! With the start of a new school school year, it’s a good time to look forward to what’s ahead. ​ With new beginnings comes a time of transition. I was given total freedom to create my position when it was created last October, but that can be difficult [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.