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14 02, 2018

An Open Love Letter to the APR Major

By | 2018-02-11T23:25:27+00:00 February 14th, 2018|Categories: Uncategorized|0 Comments

By: Emily Gagnon (@emgagnon_567) Hey there, APR major. It’s Valentine’s Day and we’re talking about you. All good things, of course. Our attraction to you is something fierce, and well, we wrote you this love letter during the last GV PRSSA meeting:   Dear APR, We love how advertising and public relations is such a broad [...]

4 02, 2018

The Do’s and Don’ts of Event Planning: My Experience from the APR Mixer

By | 2018-02-23T17:52:03+00:00 February 4th, 2018|Categories: Uncategorized|0 Comments

By: Vanessa Lansdale (@vlansdale ) Public relations and event planning tend to overlap in many different ways. Both ask the same questions: Who is my target audience? What strategies will I use to reach the target audience? And, how will I evaluate my actions? But before I address those questions, you might be asking, how do you [...]

31 01, 2018

Music & PR

By | 2018-01-31T15:40:36+00:00 January 31st, 2018|Categories: Uncategorized|0 Comments

By: @courtnxyfogle Entertainment and public relations are interconnected on a greater scale than some might imagine. The music industry strategizes the entertainment it provides. Branding is a critical aspect of the entertainment business, often times in ways that people may not expect.   Building a Brand Audience engagement is crucial in the entertainment business. Whether it’s the [...]

21 01, 2018

Detroit Auto Show: A Reflection of Us

By | 2018-01-21T23:29:04+00:00 January 21st, 2018|Categories: Uncategorized|0 Comments

By: Aaron Robert (@AaronJRobert) Every year, automakers show off their newest models and designs at the North American International Auto Show (NAIAS) in Detroit. From unique shimmery colors, hybrid technology, luxurious trucks, and the return of Ford’s Mustang Bullitt, the 2018 Detroit Auto Show has something for everyone to enjoy. While I was scanning the floor at [...]

21 01, 2018

Multicultural PR

By | 2018-01-21T23:27:22+00:00 January 21st, 2018|Categories: Uncategorized|0 Comments

By: Amandari Karaca (@amandari_karaca) On January 10, the GVSU PRSSA held a meeting solely dedicated to multicultural PR. With former PRSSA president Tyler Lehner speaking, I was thrilled to learn about a topic in public relations in which I hold a personal stake. As a second-generation immigrant, I understand the importance of multiculturalism in the public relations [...]

21 01, 2018

Public Relations? In Fashion? Groundbreaking.

By | 2018-01-21T18:31:26+00:00 January 21st, 2018|Categories: Uncategorized|0 Comments

By: Alexandra Closser  (@AlexandraCloss1) DING! Your iPhone 8 sounds its signature alert as a new email enters your inbox. As you enter your passcode to read it, you secretly hope it is your favorite fashion brand (Free People in my case!) announcing its latest collection. Much to your surprise, the e-newsletter is comprised of various looks [...]

2 01, 2018

A New Year’s Message from the President

By | 2018-01-31T15:42:24+00:00 January 2nd, 2018|Categories: Uncategorized|0 Comments

By: Bri Olson (@brii_olson) First and foremost Happy New Year! I’m afraid to say we are only a week away from returning back to our Monday through Friday grind. On the plus side, there's more in store for PRSSA this year than ever before. While sharing what to look forward to this semester, I’d also like to [...]

13 12, 2017

Chicago Leadership Conference

By | 2017-12-13T23:35:10+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

This past week, three students from GVSU's Advertising and Public Relations program attended a leadership and diversity conference at the Plank Center for Leadership in Public Relations. Located in Chicago, our members gained many professional development skills and connected with fellow public relations students from around the country. Read about their experience below. What is the [...]

13 12, 2017

PR Lessons from Thanksgiving Dinner

By | 2017-12-13T23:28:16+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

By: Lauren Froman (@lofro54) It is that time of year again to reflect on all the people who provide endless love and support for you. It is that time to eat wonderful food and to accept the fact that you will never be old enough for the grown-up table even though you are 22-years-old (No? Just me?). [...]

13 12, 2017

Why Branding Matters

By | 2017-12-13T23:26:36+00:00 December 13th, 2017|Categories: Uncategorized|0 Comments

Newcomers and veterans of the public relations field know that branding is a significant part of any successful business. From my experience in coursework, internships, and hearing successful PR pros speak about it, the brand is the foundation of the company. Maintaining that brand helps the company target their audience and provide a competitive edge. First, [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.