Social Media

/Social Media
20 03, 2019

Insight into Facebook Analytics

By |2019-03-20T20:37:26+00:00March 20th, 2019|Categories: Analytics, Social Media|0 Comments

By: Emily Anderson (@EmilyTsuda)    Social Media has come a long way, from social fun to a tool that is used to increase sales and new leads for brands. With the wonderful features integrated into platforms like Facebook, you can quickly find satisfaction in interpreting your data to discover what content you should be posting and [...]

24 02, 2019

How Local Brands Can Harness Influencer Marketing: AMA West Michigan Influencer Panel Recap

By |2019-02-24T15:15:19+00:00February 24th, 2019|Categories: Branding, Social Media|0 Comments

By: Courtney Fogle (@courtnxyfogle)     When most people think about a social media influencer, they think of the pretty girls that go on extravagant vacations and post about their experience. They have millions of followers, look perfect all the time, and post sponsored content as a way to make money. However, that’s not all there [...]

13 02, 2019

PR During Valentine’s Day

By |2019-02-13T14:17:45+00:00February 13th, 2019|Categories: Holiday, Social Media|0 Comments

By: Laurel Budrick (@budrick_l )    Roses are red, violets are blue, public relations is the greatest‒it’s true! Love is in the air. For brands, this is just another chance to capitalize on a holiday all about love. For a public relations professional, this is a chance to create awareness and build relationships with their public(s). Valentine’s [...]

16 01, 2019

Social Media Marketing’s Next Era

By |2019-01-15T20:58:19+00:00January 16th, 2019|Categories: Social Media|0 Comments

By: Courtney Fogle (@courtnxyfogle)    Professionals might think they’ve got social media all figured out - but do they? Derek DeVries, Digital Strategist at Lambert, gave us the social media rundown at an event hosted by AMA West Michigan. Pay for Play: Flipping the Script on Organic Reach Everything you think you know about social media [...]