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So far gvprssa has created 276 blog entries.
5 12, 2019

The PR World of the Fashion and Beauty Industry

By |2019-12-05T15:40:24+00:00December 5th, 2019|Categories: Beauty and Fashion|Tags: , , , , , , , , , , , , , |0 Comments

By: Rachel Cramer (@rachel58388448) Fashion & Beauty PR Are seasonal deals, new holiday clothing lines, e-newsletters on cosmetic gift sets, and other fashion & beauty specials blowing up your smartphone? Yep, the holidays are officially here. On top of that, it's the most wonderful time of the year for PR in Fashion & Beauty. With the [...]

28 11, 2019

All About Entertainment PR

By |2019-11-29T23:05:17+00:00November 28th, 2019|Categories: Entertainment PR|Tags: , , , , , , , , , , , |0 Comments

By: Marjory Clay The entertainment industry today encompasses everything from movies to television to radio and is a key aspect of American culture, as well as many other cultures worldwide. As of 2015, the global entertainment industry was worth a whopping 1.72 trillion U.S dollars, and it is only continuing to grow (U.S. Entertainment, 2019). [...]

21 11, 2019

PRSSAIC Recap: The Great American Eclipse

By |2019-11-21T23:33:56+00:00November 21st, 2019|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , , , |0 Comments

By: Delaney MacKenzie (@d_hunter112) What do you do when you USA Today names your city the best viewing spot for the total eclipse? This is the question Tracie Broom and Merrit McNeely asked themselves in 2015.  I’m sure you remember where you were when the moon blanketed the sun in August 2017. As for me, I [...]

14 11, 2019

10 Facebook Ad Trends to Look For in 2020

By |2019-11-14T03:01:29+00:00November 14th, 2019|Categories: Analytics|Tags: , , , , , , , , , , , , |0 Comments

By: Brooklyn Wilson (@brookwilson97) By now, the use of social media for promotion is nothing new to marketers or PR professionals. In fact, it is no longer used as a supplemental tactic to these efforts, but rather it’s a necessary tool and has become the main platform for audience communication. Although the idea of social [...]

7 11, 2019

Diversity in PR

By |2019-11-11T14:35:24+00:00November 7th, 2019|Categories: Diversity|Tags: , , , , , , , , , , , |0 Comments

By: Riley Youngs (@YRileyAnne) Cultural awareness Receiving a negative review or worse creating some type of scandal is not the way to begin a conversation about diversity. Beginning with awareness, take initiative to educate yourself and others about cultural diversity. Social media and the internet, in general, have made it difficult to shelter your awareness. Conversations [...]

31 10, 2019

Marketing for Monsters: The World of Halloween Marketing

By |2019-10-31T15:07:43+00:00October 31st, 2019|Categories: Holiday|Tags: , , , , , , , , , , , , , |0 Comments

By: Kylee Reinert (@kyleereinert) From changing leaves and cozy-but-not-too-cold weather to pumpkin patches with donuts and cider, fall is arguably the best season. It may have felt short this year is West Michigan, and we know its coming to a close as today is Halloween. Between the candy, costume parties, decorations, and haunted houses, people of [...]

25 10, 2019

PRSSAIC 2019

By |2019-10-25T04:17:25+00:00October 25th, 2019|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , , |0 Comments

By: Allyssa Murphy (@allyssa_murphy) Top Five Favorite Things from PRSSAIC: This year the Public Relations Student Society of America’s International Conference was held in San Diego, California. GVSU PRSSA was lucky enough to send twelve of its members to the Golden State. There was plenty of lounging by the pool, eating sushi, and adventuring out [...]

17 10, 2019

GVPRSSA takes on Chicago

By |2019-10-17T15:09:10+00:00October 17th, 2019|Categories: Tour|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

By: Kayla Brown (@kaylakays17) On Our Way:  It started with rain. And then it rained some more...that was the beginning of our trip. We all met up in lot K by the Connection, and at around 8 A.M., we set off for our destination: Chicago. I was so excited, I couldn’t stop talking about it [...]

10 10, 2019

Pre PRSSAIC: Preparing for the International Conference

By |2019-10-10T02:36:03+00:00October 10th, 2019|Categories: PRSSAIC 2019|Tags: , , , , , , , , , , , , |0 Comments

By: Olivia Windorf (@o_windy) During October 18 through the 22nd, twelve GV PRSSA members will be packing up and flying to San Diego, CA for the 2019 PRSSA International Conference (PRSSAIC). The conference, happening in the Golden State of PR, will feature over 20 different sessions. Think: networking like crazy.  As a PRSSA member who’s [...]

9 10, 2019

All About Restaurant PR

By |2019-10-09T22:22:33+00:00October 9th, 2019|Categories: Restaurant PR|Tags: , , , , , , , , , , , , |0 Comments

By: Rachel Cramer (@rachel58388448) One of the most important marketing resources available to a restaurant is public relations. Good PR not only publicizes a restaurant but sells the restaurant to their targeted audience. Good PR ultimately allows the public to see a restaurant as reliable, especially if the restaurant is advertising to the right audience, and [...]