By: Courtney Fogle (@courtnxyfogle)
Lindsey Rodarmer, Content Marketing Manager on the PR and Communications team at Priority Health, has always been interested in healthcare and storytelling. In this episode of PR Hangover, hear why there’s no mission more powerful than human lives.
Lindsey believes healthcare differs greatly from other aspects of PR because all of the work she’s done over the years has been mission-driven. In the healthcare environment, she gets to make an impact with the content she puts out on behalf of organizations. There isn’t a shortage of stories to share because many individuals feel that they can help one another with their powerful experiences.
Educate, Entertain, Inspire
“At the end of the day, it’s about human lives.” One of Lindsey’s favorite campaigns was their “Reasons Campaign.” It describes 996,000 reasons why Priority Health is Michigan’s fastest-growing health insurance company, representing the members Priority Health serves. This brand campaign featured real members and their stories. They wanted to find a nice mix of members in all stages of life and many people came forward to share their touching stories and inspire their listeners. Lindsey says the mission is what keeps her going.
A Day in the Life
Lindsey and her team are referred to as the “Word Nerds” because they touch so much of the content that goes out. They work on a wide variety of content ranging from editorial calendars, social media content, a digital magazine, and video scripts. Healthcare PR has more audiences than you might anticipate, making their content far from boring. They are responsible for communication with agents, consumers, providers, and more. They also focus on internal communication to share information with Priority Health’s employees.
One of the reasons Lindsey believes Priority Health is so successful is because all of their work lines up with the leadership. Priority Health’s CEO addresses their key corporate initiatives at every meeting in order to make sure everyone is on the same page. In every presentation, leadership asks how things ladder up to the corporate objectives. They are supplied a desk card to ensure initiatives are always at the top of each employee’s mind.
- Network. Get involved. It doesn’t have to be for a professional organization; you can also one-on-one network with professionals and ask for advice. Reaching out can never hurt and might lead to future internship or work opportunities.
- Have patience if you want to work in healthcare. With a little patience and diligence, you can make an impact.
- Find a mentor. Be a mentor.
- Think strategically. Ask questions, follow the creative brief, and determine what you’re trying to accomplish.
- Write, write, and write some more.
- Never stop learning.
Courtney Fogle is a junior studying Advertising and Public Relations. She is currently the Podcast Director for PRSSA and an account associate at GrandPR. Courtney is a singer-songwriter, with hopes to combine her love of music and PR so that she can work in the music industry managing artists and their brands. In her free time, you can find her listening to music or taking pictures of her cat, Oliver.