By: Courtney Fogle (@courtnxyfogle)
In this episode of PR Hangover, things get a little personal. As a shout out to all mothers on their personal holiday, I discuss the importance of branding as it relates to motherhood and parenting with a few special guests. My Aunt Jacque, mom, and grandma are featured on this episode for what we call “Branding: Mother’s-Day-Style.”
Have you ever compared parenting to a career in PR? I’m not talking about Kris Jenner’s momager-style-PR-parenting. I’m talking about the basic caregiving that a mother gives to her children. Parenting can be similar to reputation building, branding, and public relations in the way parents interact with their kids and teach them what kind of person to be. In this podcast, we talk about values, social media, growth, and much more.
My family discusses the importance of remaining true to who you are, especially when you’re developing as a person. We compare this to creating a company brand, and how you must remain true to the values that the company is based on. We talk about how you can be disappointed in various aspects of life, but how important it is to work through the negatives and turn them into positives. The morals and values that are instilled in kids often remain with them through their adult life.
We also talk about the popularity of social media sites like Facebook and Twitter. We compare the positives and negatives of the social media influence on developing children, and how frequently people hide behind the screen in this day and age. Aunt Jacque says, “What you post on social media and what you say on social media follows you,” and being open with children and communicating with them about what they see on social media makes a difference. Similarly, my mom discusses that when I was younger, my mood would often be affected by what was being said online. My grandma talks about the importance of remaining true to yourself online.
My Grandma reflects on how beautiful it is to watch your kids grow into adults, use the values and lessons you’ve taught them, and the blessing it is to see them “blossom,” as she says. Similarly, Aunt Jacque discusses how she’s “branded” her son to never give up, especially as he’s entering his first year of high school. No matter how tired he is of his middle school, or his uniform, or his teachers, he has to keep trying his best. She says that when it comes to branding, you can’t give up and have to keep pushing forward and trying new things.
Each child is unique and each parenting style is unique, but what someone learns or doesn’t learn from their parents sticks with them. Branding is relevant to parenthood as much as it is to public relations with various clients and businesses. Want to hear this short, sweet podcast about mothers and how they’re basically branding pros? Click here to listen!
Courtney Fogle is a junior studying Advertising and Public Relations. She is currently the Podcast Director for PRSSA and an account associate at GrandPR. Courtney is a singer-songwriter, with hopes to combine her love of music and PR so that she can work in the music industry managing artists and their brands. In her free time, you can find her listening to music or taking pictures of her cat, Oliver.