#NeverStopNetworking

//#NeverStopNetworking

#NeverStopNetworking

Have you updated your LinkedIn status today? At last night’s meeting social media expert Michael Yoder shared with students the importance of using LinkedIn to their advantage.

Michael Yoder is a social media consultant for Spectrum Health Systems. He is also the leader of LinkedUp Grand Rapids, a LinkedIn group of over 12,000 business professionals in West Michigan. Michael shared a few basic tips that will help you take your LinkedIn profile to the next level:

Update your status:

  • “With a quarter of a billion business people on LinkedIn, if you update your status once in a while, I’m never going to see it”
  • Your status update is going to keep you top of mind with the people you’re connected with, and you want to stay top of mind
  • Update your status 3-5 times a week
  • Do it regularly and consistently

The 4 B’s of networking on LinkedIn:

  • Be interesting, Be relevant, Be helpful, Be yourself/unique
  • Ask why you’re sharing it
  • Social media is not so much about the technology, it’s about the social
  • Sprinkle in keywords to your profile – it makes you searchable
  • Customize your public profile link
  • Put down relevant course work

LinkedIn Etiquette:

  • Recommend people you’ve worked directly with – Much broader than endorsements
  • Endorse for specific things you know someone is good at – Quick and for a specific skill
  • Always, always, always customize the recommendation response
  • Don’t upload your resume

As a young professional, LinkedIn is one of the most important social media platforms you have at your disposal – use it and use it well! Follow these tips provided by Michael Yoder and you’ll be on your way to building connections that will impact your future. But most importantly – Never Stop Networking!

– Jessica Hines
Vice President of Public Relations

By | 2014-01-04T00:00:00+00:00 January 4th, 2014|Categories: Uncategorized|0 Comments

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